We’ve never had more opportunities to connect with consumers and businesses, especially when it comes to face-to-face communications. There’s no better place for this than at an exhibition, where trust and relationships can be built from the ground up, with follow up from digital resources to nurture and advance them.
With the world-renowned NEC at the heart of the UK, plus major venues in major cities around the country, it’s without question that we have some of the most diverse national and international exhibitions at our fingertips throughout the year. With a busy calendar of events lined up for Gosh Promo UK, including the Chelsea Flower Show, Bodypower and Crufts to name a few, we thought we’d delve into the world of the exhibition and how they can benefit you.
Industry expos are the perfect way to advertise your business to specific people there to learn about what’s on offer and acquire contacts, suppliers and partners for their own ventures or interests. Because of the nature of the event, you know that attendees have some form of interest in the topic and ultimately your offerings, so the potential for sales, networking and awareness is greatly increased from the off.
On top of this, exhibitions are highly measured. The organisers usually collect data on attendees from previous events and on sign-up which is often made available to exhibitors before and after the event. This can be used to your advantage with your lead-up marketing and on-site sales strategies, plus form a level on which to base your targets. Key data includes footfall, job roles, purpose for attending, the company they work for, age, sex and much more. You’ll also see a tremendous amount of ‘C-Level’ executives attending these kinds of events – whether it be as exhibitors or attendees – hoping to build key relationships, hold meetings and make some big sales.
Due to the captive audience of an exhibition, engagements increase greatly from other methods of promotion. On-topic conversations are 6 to 10 times longer than conventional promotional activities, such as flyering in a city centre. It goes without saying that it’s important to have a fine balance between attracting people to your stand and having enough of your team available to talk about your services and products. One solution to this is having a team of Brand Ambassadors around your stand or the exhibition to make the initial engagements with attendees and direct people to your expert team. You could also consider branded promotional materials such as pens, bottled water, flyers and some useful and retainable items like USB memory sticks.
Some key facts and figures:
– Engagements are 6 to 10 times greater at exhibitions
– 98 per cent of young exhibitors see a unique value in trade shows that cannot be fulfilled by other marketing channels
– Trade events use just 9% of marketing budgets, but give a return of 23%
– 31,000+ exhibitions are held around the world every year, with 4.4 million exhibitors and 260 million visitors
As leaders in providing promotional activations for brands and organisations around the UK, we can help you with all aspects of event and promotional staff, communication activities and printed materials for both exhibition venues, organisers and exhibitors.
Contact Gosh Promo UK if you wish to discover how our experiential marketing specialists can take your brand to new heights. No matter how bold your vision, we create exciting, engaging campaigns that put your business centre stage and achieve lasting results.